Industry
Your launch calendar is competing with your own refill cycle
Beauty runs two engines at once. The routine products sell themselves on a cycle, and the launches need a push. Both want the same inbox on the same day, and every send you spend on one is taken from the other. RevBridge decides which, per customer.
Live in the product
The replenishment row outsells the launch. Most brands spend as if it were the other way around
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Search campaigns...
| Campaign | Type | Status | Sent | Delivered | Clicked | Conversions | Revenue | Spend | ROAS |
|---|---|---|---|---|---|---|---|---|---|
Skincare Replenishment Replenishment | Triggered | Delivering | 142,600 | 138,900 | 12,640 | 1,980 | $254,232 | $16,400 | 15.5x |
Autumn Launch New collection | Broadcast | Delivering | 118,400 | 114,200 | 7,180 | 862 | $83,442 | $7,900 | 10.6x |
Shade Match Follow-up Post-purchase | Triggered | Delivering | 64,200 | 62,840 | 6,420 | 1,140 | $84,588 | $6,900 | 12.3x |
Routine Builder Review Cross-sell | Always-on | Preparing creatives | 48,900 | 47,320 | 2,940 | 386 | $43,425 | $3,200 | 13.6x |
VIP Early Access Loyalty | Performance | Paused by you | 22,400 | 21,680 | 2,180 | 342 | $56,088 | $4,800 | 11.7x |
Lapsed 90d Reactivation | Performance | Completed | 31,600 | 30,240 | 1,240 | 128 | $11,341 | $1,400 | 8.1x |
Campaigns of a demo beauty brand. Replenishment is the largest row on the account; the seasonal launch below it costs less and returns less. The engine is what tells them apart per customer.
+33%
lift in repeat-purchase rate
3.1x
return on lifecycle spend
2
calendars the engine arbitrates between
Illustrative figures. RevBridge reports your own numbers against a randomized holdout.
Two calendars, one inbox
A beauty brand lives with a tension that general retail never meets. On one side, the routine products, which run out on a cycle and very nearly reorder themselves. On the other, the launch calendar, which needs a push and arrives when marketing decides. Both want the same customer in the same week, and every send spent on one was taken from the other.
That arbitration is exactly what a Multi-Armed Bandit engine settles better than a rule can. It decides, for each person, whether the next touch should be the replenishment reminder or the new collection, and Brand DNAwrites the variants of both in the brand's own voice.
The routine is the revenue, the launch is the attention
The launch takes the budget, but the product a customer finishes every six weeks is what compounds. Once the routine is working, cross-sell follows naturally, because the next item is already implied by the last one. If your operation looks more like a pharmacy than a fashion label, the health and pharmacy page covers the same mechanics.
What RevBridge brings to beauty brands
One optimization engine, pointed at the outcomes your team is measured on.
The routine is the revenue
Launches get the attention and the budget, but the cleanser somebody runs out of every six weeks is what compounds. RevBridge learns each customer's replenishment interval and protects that reminder from being crowded out by the campaign calendar.
Not every customer wants the launch
A brand-new shade matters enormously to a fraction of your list and is noise to the rest. Sending it to everyone trains the majority to ignore you, which is exactly the audience you need listening when their refill comes due.
The routine is a build, not a purchase
What someone bought first predicts what completes their routine. Customer 360 holds the history, and the engine tests the next step per person rather than pushing the same bestseller at the whole base.
Discounting is not the lever you think
A customer who is out of product does not need a coupon, they need a reminder. The engine puts the incentive into competition with the timing and consistently finds that timing is the cheaper way to close the same order.
How teams put RevBridge to work
Concrete plays that go live in the first campaign, not the third quarter.
Replenishment on the routine
The highest-return play in the category. The engine finds each customer's cycle and asks just before they run out, without spending margin to do it.
Launches that reach the right list
A launch is a targeting problem, not a broadcast. Test which segments actually convert on a new product and stop paying to fatigue the ones that never will.
Routine building and cross-sell
A single-product buyer becomes a customer when the second product completes the set. Route each person to the adjacency their history predicts, and let conversion settle which adjacency was right.
VIP and early access
Your best customers are the ones a launch is actually for. Identify them from behaviour rather than from a loyalty tier, and give them the drop before you spend on the rest of the list.
Keep exploring
Related solutions
Different starting point, same engine underneath. See how RevBridge maps to the rest of your motion.
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