Analytics & Measurement
Lift, cohorts, funnels: measured against reality
Every campaign runs against a holdout, so you see the revenue RevBridge actually added, not the revenue that would have happened anyway. Explore the analyses below the way you would in the product: click through them.
This is the analytics screen you get on day one
Not a report you request, and not a dashboard you have to assemble. Lift, funnel, cohorts and attribution ship with the product, computed against a holdout on every campaign you run.
RevBridge AI
Dashboard
People
Engagement
Campaigns
Conversations
Warmup
Analytics
Growth
Assets
Definitions
Data
Settings
MR
Marina Reis
Verdant
Analytics
Measure campaign funnels, channel mix, attribution, and creative performance.
per day
Audience
412,600
Revenue
$229,029
ROAS
12.1x
Positive
CTR
5.9%
22.8K / 386.2K
AOV
$104
2,198 orders
Spend
$18,970
CPM
$49.11
386.2K sent
Cost / Open
$0.18
105.4K opens
Cost / Click
$0.83
22.8K clicks
CPA
$8.63
2,198 conv
Funnel Analysis
Audience Reach
386,240 / 412,600
93.6%
Sent
386,240
Delivered
371,908
↓3.7%
Opened
105,412
↓71.7%
Clicks
22,804
↓78.4%
Normal
Bottleneck
Bottleneck detected at "Clicks"
78.4% drop-off rate.
Delivery Rate
96.3%
Open Rate
28.3%
Click Rate
21.6%
Conversion Rate
9.6%
Attribution (7d window)
2,198 orders
$229,029
Matched by user_id
62%
Matched by email
28%
Matched by phone
10%
Click to view details
Click any stage of the funnel to plot it. The engine tracks all five.
// Lift analysis
Which variant actually won?
Four creative variants ran against an automatic holdout. Click through them to see who beat the control, who lost, and how the engine moved traffic toward the winner.
Variant performance vs holdout
Click a variant to compare it against the holdout
Incremental lift
+12%
Challenger
Significance
87% confidence
Conversion, week 8
2.35% · holdout (control) 2.10%
Traffic share
21%
Guided simulation with illustrative data. Your dashboard reports this per campaign and per channel, in real time.
This is the readout your team gets from day one.
Measured against holdout
Incremental revenue, not vanity metrics
A slice of every audience is held back automatically. The gap between the treated group and the holdout is your true, incremental lift.
R$ 4.18 / recipient
Treated group
R$ 3.19 / recipient
Holdout
Incremental lift
+31%
How measurement closes the loop
Most marketing tools report opens, clicks, and last-click revenue. Those numbers almost always go up, which makes them comforting and largely useless. They do not answer the one question that matters: how much revenue would not have happened without the campaign?
RevBridge answers that question by default. Every campaign reserves a holdout, and the gap between the treated group and the control is the incremental lift. That measurement draws on the same Customer 360 profile that shapes strategy, so attribution sees the whole journey rather than only the last touch.
And the result does not sit in a report. Every measured lift feeds back into the decision engine, which then favors the channel, creative, and timing that provably earn revenue. See how that translates into pricing that scales with results, or estimate your return with the ROI calculator.
// Cohort analysis
Retention, cohort by cohort
This is a retention table the way most brands see it: every monthly cohort decaying the same way. Launch a campaign and watch the new cohorts hold on, then keep improving as the model learns.
Monthly retention by first-send cohort
Each row is a monthly cohort; each cell shows the share still active.
Guided simulation with illustrative data. Cohorts keep improving because every measured outcome feeds the model.
Your first cohort starts measuring the moment you launch.
+0%
median incremental lift across mature campaigns
0×
month-3 retention vs pre-RevBridge cohorts
0%
of campaigns ship with a holdout by default
Illustrative figures from the guided simulations above. Your dashboard reports the real ones.
What honest measurement gives you
Holdout on every campaign
A control group is carved out automatically, so incrementality is measured by default. There is nothing to configure and no spreadsheet to maintain.
Cohorts that explain retention
Retention is tracked cohort by cohort, so you see whether new customers hold on longer as the model learns, not just a blended average that hides the trend.
Funnels compared per channel
Sent, delivered, opened, clicked, converted: every channel leaks in a different place. RevBridge shows each funnel side by side so budget flows to the stage that needs it.
One number leadership trusts
Incremental revenue and ROAS against holdout are the metrics a CFO recognizes. No open-rate theater, no inflated last-click totals.
Frequently asked questions
See the revenue you actually added
Start free. Your first campaign ships with a holdout and a measured lift.
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The engagement platform that optimizes ROI in real-time using Agentic AI and adaptive optimization.
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