Industry
Nobody runs out of a coat. Apparel does not get a second chance on a cycle
Fashion has no refill. Demand arrives with a drop, dies with the season, and a third of what you ship comes back. The moments that decide the year are narrow: the return that could be an exchange, the size that came back in stock, the drop that reaches the right list.
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Two of the best rows on this account are not promotions
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Campaigns
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Search campaigns...
| Campaign | Type | Status | Sent | Delivered | Clicked | Conversions | Revenue | Spend | ROAS |
|---|---|---|---|---|---|---|---|---|---|
New Collection Drop New collection | Broadcast | Delivering | 168,400 | 162,100 | 9,640 | 1,120 | $244,608 | $19,800 | 12.4x |
Size Exchange Follow-up Return recovery | Triggered | Delivering | 62,800 | 61,240 | 7,120 | 1,340 | $128,908 | $10,400 | 12.4x |
Back in Stock Intent capture | Triggered | Delivering | 46,200 | 45,180 | 6,840 | 918 | $151,286 | $12,400 | 12.2x |
End of Season Seasonal | Broadcast | Completed | 94,600 | 90,820 | 4,180 | 486 | $69,304 | $6,400 | 10.8x |
Style Edit Weekly Review Always-on nurture | Always-on | Preparing creatives | 58,200 | 56,140 | 2,640 | 218 | $40,548 | $3,100 | 13.1x |
Lapsed Since Last Season Reactivation | Performance | Paused by you | 41,800 | 40,120 | 1,680 | 164 | $21,058 | $2,200 | 9.6x |
Campaigns of a demo apparel brand. The size-exchange follow-up and the back-in-stock alert return more per send than the seasonal broadcast above them, and neither is a discount.
+29%
of returns converted into exchanges
2.6x
return on drop and restock campaigns
0
replenishment cycles to lean on
Illustrative figures. RevBridge reports your own numbers against a randomized holdout.
The lifecycle thesis does not apply here
Most retail marketing automation leans on replenishment: the product runs out, and the engine works out when. Apparel offers no such crutch. Nobody runs out of a jacket, demand arrives with the collection and dies with the season, and a meaningful share of what you ship comes back through the door.
So the recoverable moments are different ones, and they are narrow: the return that could be an exchange, the size that came back in stock, the drop that has to find the right slice of the list. All of them are timing and channel problems, which is precisely what the engine decides, and Customer 360 is what knows which piece, which size, and which colour.
The return is the most recoverable loss in retail
On a wrong size, the customer wanted the product: they wanted a different one of it. Reaching them the moment the return is raised turns a refund into an exchange, and no cross-sell message carries comparable margin. If your range also includes repeat basics, replenishment applies to that part of the catalogue.
What RevBridge brings to fashion brands
One optimization engine, pointed at the outcomes your team is measured on.
A return is a conversation, not a refund
The wrong size is the most recoverable loss in retail: the customer wanted the product, they just wanted a different one of it. Reaching them at the moment the return is initiated turns a refund into an exchange, and it is the highest-margin message an apparel brand can send.
The drop is a targeting problem
A collection converts on a slice of your list and is noise to everyone else. Broadcasting it trains the majority to stop opening, which is expensive precisely because you only get a handful of drops a year to work with.
Stock is the deadline
Apparel demand is bounded by a size run, not by a budget. A back-in-stock alert that arrives late is worth nothing, and one that arrives on time needs no incentive attached. The engine treats it as the timing problem it is.
Seasons end, and so does the window
Because there is no consumption cycle to fall back on, a customer who does not buy this season may not hear from you meaningfully until the next one. That makes each season's reactivation window narrow and worth optimizing rather than guessing at.
How teams put RevBridge to work
Concrete plays that go live in the first campaign, not the third quarter.
Turning returns into exchanges
Catch the return at the moment it is raised and offer the other size, the other colour, or the credit. The margin difference between an exchange and a refund is the whole case for the play.
Back-in-stock and size alerts
Someone who asked to be told is the highest-intent audience you have. The only question is whether the message reaches them before the size goes again, which is a timing and channel decision.
Drops that reach the responsive list
Find the segment a collection actually converts on, and spend the rest of the budget somewhere it pays. The bandit identifies it within the first sends rather than after the drop is over.
End of season without training the discount
Clear the season without teaching your customers that waiting always works. Test the markdown against the edit, the restock, and the styling message, and only spend margin where it is genuinely what closed the order.
Keep exploring
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