13 min read
What Is a Good Open Rate for Email Marketing in 2026?
What a realistic email open rate looks like in 2026, how it's calculated, why benchmark sources disagree, and which metrics…
Author
Founder & Chief Executive Officer · RevBridge
Juliano Scapin is a founder and the Chief Executive Officer of RevBridge. His background spans growth, user acquisition, CRM, and retention — scaling B2C products past 2M monthly active users.
Writes about: Marketing Business
1 article
13 min read
What Is a Good Open Rate for Email Marketing in 2026?
What a realistic email open rate looks like in 2026, how it's calculated, why benchmark sources disagree, and which metrics…