16 min read
What is CRM (Customer Relationship Management)?
What CRM is, how it works, the four types, the benefits for sales, marketing, and support, and how to choose…
Author
Luiz Rocha
Co-founder, Product · RevBridge
Luiz Rocha is a co-founder of RevBridge, leading product. His background spans product, growth, and operations across B2C and B2B — from scaling Gringo past 1M monthly active users to building AI-native CRM systems.
1 article
16 min read